Mahagram: Shaping the Financial Services Ecosystem in Rural India

business Delhi NATIONAL

New Delhi, 29 June 2022: Mahagram is a social enterprise focusing on Financial Inclusion that introduces rural India to the new-age digital banking services. Working as a boon for the rural, the customers can now avail of numerous e-Banking services at their nearest Kirana Stores. The company converts the local Kirana stores into banks enabling them to offer banking, loans, and insurance services to the villagers.

Mahagram has launched a citizen service delivery portal called “” to provide basic doorstep banking & e-governance services to all the citizens residing in rural & urban parts of India. The said services are provided through digitally-enabled feet-on-street representatives aka “Mahagram Sevak”. These “Mahagram Sevaks” will earn a commission for services provided by them through the portal. Citizens can use the “” platform to access e-governance, banking, and insurance services with the support of their local “GramSevak” representatives. The Company hopes to enroll nearly 1 million unemployed youth under the “GramSevak” project, which will provide them with a source of regular income.

Mahagram aims to increase the ratio and habit of household savings in rural India. “At Mahagram, we are indulged in offering basic banking services like deposit and withdrawing transactions to consumers but it is now high time for rural people to save money,” says Mr. Ram ShriramCEO Mahagram.

Working towards its aim, Mahagram has recently signed a partnership with the IndusInd Bank, a new-generation Indian bank to digitize the country’s payment ecosystem and provide a wider horizon to transact especially for its customers in rural India. The partnership between the two aims to boost financial inclusion, encourage socio-economic development, mitigate the risks of a shadow economy, and accelerate the growth of a cashless society.  Through this association, Mahagram aims to add 15 million small merchants to the UPI QR in this fiscal year.

Based in Mumbai, Mahagram now has a presence in almost all Indian states. It is building scalable solutions to grow its market and to enable its customers to send, deposit, and withdraw money from the nearest grocery (Kirana) stores. Since its inception, Mahagram has been organically funded by its core promoters and stakeholders. Mahagram services nearly 15000 PIN codes and provides basic banking, eGovernance, and other BFSI services through its distribution network of around 12,000 distributors and over 7,00,000 retail partners among the mom-and-pop stores.

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