New Delhi: Everyone’s go-to biscuit brand Parle-G, a name which has been a common choice since 1938, achieved a unique feat of selling the most amount of biscuits during this coronavirus lockdown.
Even though Parle Products, the creators of the Parle-G label, refused to show their specific sales statistics, but they affirmed that during March, April and May the company experienced their best months in their eight decades.
“We’ve grown our overall market share by nearly 5%… And 80– 90% of this growth has come from the Parle-G sales. This is unprecedented,” Mayank Shah, category head at Parle Products, was quoted as saying by multiple outlets.During the COVID-19 lockdown phase, the sales of fairly priced biscuits went up massively in the country as people stacked up on easy and simple essential food items.
“Consumers were taking whatever was available – be it premium or economy priced. Some players may have focused more on premium value SKUs as well,” said Anuj Sethi, senior director, Crisil Ratings, which recently conducted a thorough analysis on FMCG players. “Players had been focusing on enhancing distribution reach, especially in rural areas in the past 18-24 months; this worked well for them during the pandemic,” he further added.