New Delhi (Tisha Bhatia) :FMCG major Hindustan Unilever said it will remove the word ‘Fair’ from its popular skincare brand ‘Fair & Lovely’, its other skincare portfolio will also adopt a new holistic vision towards beauty.
The company said its other skincare portfolio will also adopt a new holistic vision towards beauty that cares for everyone and celebrates all skin colours.
“Taking forward the brand’s journey towards a more inclusive vision of beauty, the company will stop using the word ‘Fair’ in the brand name Fair & Lovely’. The new name is awaiting regulatory approvals and we expect to change the name in the next few months, Hindustan Unilever Ltd (HUL) said in a statement.
As part of the rebranding, the company will also be announcing the new name for the ‘Fair & Lovely’ Foundation, set up in 2003 to offer scholarships to women to help them pursue their education.
HUL Chairman and Managing Director Sanjiv Mehta said that in addition to the changes to Fair & Lovely, the rest of HUL’s skincare portfolio will also reflect the new vision of positive beauty .