PVR Pictures has taken to Twitter to refute certain reports suggesting that the theatre chain has lost crores because of director Ayan Mukerji’s Brahmastra. Twitter thread posted on Saturday.He wrote that the film is doing splendid business at the chain.
PVR Pictures CEO Kamal Gianchandani has refuted reports that Brahmastra led to hundreds of crores in losses for the cinema chain. He wondered if this was a deliberate attempt to cast doubt over the film.
Business Insider report that was widely circulated online a day prior to Brahmastra’s release and Kamal Gianchandani wrote in his tweets that the news was ‘false and negative’. He added, “Is it a lack of understanding or is it intentionally”.
He also added that the film is expected to do around Rs 9 crore nett on Saturday and around Rs 10 crore nett on Sunday.He suggested that is because ‘the paying audiences are enjoying the film and spreading a positive word about it’. Brahmastra, reportedly produced on a budget of Rs 410 crore, has made Rs 75 crore worldwide on day one of release. The domestic figures are expected to witness a 10% jump on day two, according to a Box Office India report.
Brahmastra has been in the making for several years. The ambitious project intended to kick-start a trilogy was first announced back in 2014 by co-producer Karan Johar, leading up to the release.The film registered strong advance booking figures. Brahmastra has delivered the second biggest opening day figures of the year in the Hindi belt. The fantasy drama arrives in the wake of a sustained boycott campaign, and immense pressure to perform, after a series of high-profile Hindi films tanked at the box office.
