New Delhi: Oriflame, leading direct-selling Swedish beauty brand, believes that beauty is more than just the way we look. It is also about the way we act. It is about making changes that can make the world around us more beautiful. The brand believes that all of us, individuals and companies, are capable of making a positive impact on the vast natural bounty that surrounds us. Against this backdrop, Oriflame reaffirms its long-term goal to become a sustainable company. The brand is committed to following sustainable business practices and reducing the impact on three strategic areas: water, climate, and forest.
Water being one of the most important manufacturing ingredients, Oriflame deeply cares about natural waterways and oceans. In light of the water scarcity around the world, the brand has reduced its use of water per unit during the production process at its manufacturing sites by 18% as compared to 2015. In line with its unwavering mission of protecting the world’s water bodies, Oriflame’s Love Nature’s rinse-off formulations are silicone-free, biodegradable, and use only natural origin exfoliating particles. In fact, since 2016 Oriflame has stopped manufacturing rinse-off products with plastic microbeads and only uses 100% natural exfoliants. Better for you, better for the oceans!
Furthermore, Oriflame’s wellness factory in India is designed to reuse 100% of its water. For instance, the water from the effluent treatment plant is reused for irrigation purposes. Likewise, to replenish groundwater, rainwater is collected in rainwater harvesting pits at two sites. Finally, focusing on the protection of marine life within the waterways, Oriflame supports sustainable fisheries and sources its Omega 3 from – Friend of the Sea.
In the face of the real and constant threat of climate crisis, Oriflame has achieved 100% climate-neutral operations. Over the past decade, the brand has reduced its harmful CO2 emissions, championing a reduction of 48% since 2010. Currently, the operations at the brand’s manufacturing sites and offices are powered by 100% renewable electricity generated by solar, wind, and hydro (water) supplies. Further, the company is distinguished for only using alcohols of natural origin in its fragrances, thereby underscoring its commitment to using natural raw materials to reduce the negative impact on the climate.
Forests also come in the purview of Oriflame’s vast contribution to the planet. In India, 100% of the catalogue paper is FSC certified. Furthermore, 100% of the palm oil used by the brand is responsibly sourced through RSPO credits.
Speaking on its commitment, Mr. Naveen Anand, Senior Director, Regional Marketing, Oriflame South Asia, said “As a Swedish beauty brand, care for the environment is rooted in our DNA. This is why we strive to bring positive, beautiful changes in the way we carry out business, to ensure that the impact on the earth is reduced considerably. Our products are 100% safe for you and the planet we inhabit – a fact that we will always be proud of. At this juncture, it gives me immense happiness to wish the world a Happy Environment Day!”
Oriflame is a Swedish direct-selling beauty brand that operates in more than 60 countries. It wasfounded in 1967 to address unique beauty needs across the globe 2020 marks a milestone year forOriflame, as it completes 25 years in India. Having established its strong presence in the country, itoffers a wide portfolio of Swedish, nature-inspired, innovative beauty, skincare, and wellnessproducts.Respect for people and nature underlines Oriflame’s operating principles and is reflected in itssocial and environmental policies.Oriflame supports numerous charities worldwide and is a co-founder of the World ChildhoodFoundation. In India, Oriflame focuses on educating the girlchild and has been associated withDeepalaya, an ISO 9001:2008 certified non-government organization. Through this association, Oriflamehas sponsored the education of over7,000girlstill now.